An expert is a person who is extremely knowledgeable about
or skillful in a specific area. Think about your favorite hobby. Is there a
book written on it? Have you read the book and, if so, what do you think about
the person who wrote it? Do you consider them to be an expert in that
particular field because they wrote a book? Of course you do and, when you
write a book, you too will instantly be considered an expert by your readers. You
will be the one who is thought to be an authority on your book's topic.
It's one thing to have an article appear in a newspaper or
magazine, but you are on an entirely different playing field when your book is
available for sale in your favorite bookstore or is talked about on internet
websites. When you write a book, your name and work will be forever cataloged
with the Library of Congress.
People seek out and pay premium dollars to people who they
perceive to be the expert. Here is the kicker... There is no official board
that certifies and appoints "experts." Many business people say that
they are not experts. This is not true when you really think about it.
No matter what business you are in you, in most cases, have
more knowledge about that business area than your customer. You really are the
expert. Think about it, they would not have called your company if they did not
think you were good at what you do.
Business people are reluctant to declare themselves the
expert. They are afraid to play bigger because they think it's not yet their
time. They are waiting for something to happen - a certification, a degree, a
blessing from the gods above in their industry, or a diploma to certify their
expertise from their respected peers.
Expert status just does not happen this way and so many
business people have not figured this out. The only one who really has the
capacity to declare you the expert is you. Do it now and do not wait one more
second.
More Prestige
Experts have more credibility, are more respected, more
easily get media attention, can market more easily and inexpensively, are paid
more, and receive less price resistance from their customers. Do not wait for
someone to invite you into the expert club. Invite yourself now by walking past
all the people at the back of the line.
More Opportunities
The silver bullet and fastest way to becoming the expert is
for you to Write a book. Once you have written your book, you instantly have
your expert status and you leapfrog yourself to the front of the line People
will look at you differently and have more respect for you It almost sounds a
little crazy, and does not completely make sense, but it is the way in our
society that once you have written a book you are now held in a higher regard.
When you decide to become the author of a book you also
become something of a celebrity, whether you like it or not. You will then get
all the additional benefits of your new celebrity status. Your world changes
from chasing a dollar, to dollars chasing you if you promote your book
properly. You will have opportunities to network with people that you never
imagined working with. You will have interviews and book offers offered to you.
You will be interviewed by and meet people you have always wanted to talk with.
Your life will change.
You do not have to answer the question why, you just have to
welcome all the opportunities that come along with your newfound fame. It is
something to be enjoyed and to utilize for the good of all. Once you have this
status you will enjoy a road less traveled.
Writing the book is just the first step to your expert
status. You must also publish and promote your book. The fastest (and most
profitable) way to get your name in expert status lights are to self-publish.
For more information on self-publishing your book read:
POD Demystified. Learn the difference between Publish on
Demand, Print on Demand, and Vanity Publishing.
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